Quark's Own Blog

June 27, 2006 - 2:00am ||| 0 Comments | Add new

Adobe staff members have been blogging merrily away for months now, I’ve cited some of their posts in previous issues:
http://blogs.adobe.com/blog-list.html

But whither Quark? Why haven’t they jumped on the bandwagon?

Why, they have, but quietly, on little cat-feet, and tentatively, like they’re not sure what a blog is for:
http://www.quark.com/products/xpress/seven/blog/

I’ve been monitoring this page since the first post went up in March, hoping at some point it’d really take off. Sometimes weeks will pass without a post, and I’m sure I’m going to get a 404 Not Found error when I mosey by for a visit. But nope, it’s still hanging on by its fingernails.

It feels like they’re so close to turning around their corporate culture, opening up communications with end-users, taking the leap into the Web 2.0 world, but they’re … just … not … quite … there yet.

If they’d allow comments — even moderated ones, like Adobe’s — you can be sure I’d be posting “that-a-boy, Quark!” comments to the entrepid writers, Marc Horne and Jonathan Ferman.

I know Marc’s a DesignGeek subscriber, so I’ll say it here: At-a-boy, Marc! Keep writing!

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