The Logos of Web 2.0

April 12, 2006 - 5:54pm ||| 0 Comments | Add new

Not a tip, really, just something of interest to all you logo designers out there.

How can you tell if a company is a cutting-edge, cover-of-Wired-magazine, Web 2.0ish, acquisition-ripe company? If their logotype uses a soft, rounded typeface and is colored lime green, blue or orange, of course.

Think Friendster, Flickr, LiveJournal, BaseCamp, LinkedIn, Skype, MySpace, Bloglines, Technorati … like that.

Not sure what "Web 2.0" means? Check out the Wikipedia entry here:
http://en.wikipedia.org/wiki/Web_2

A few weeks ago, an enterprising soul named Ludwig Gatzke assembled hundreds of these Web 2.0 company logos into one large image so you can see the similarities among them, and posted the image on Flickr:
http://flickr.com/photos/stabilo-boss/93136022/in/set-72057594060779001/

Since then, the whole "Logos of Web 2.0" meme has taken on a life of its own, fueled by the writing and images of community members in other Web 2.0-type venues, ironically.

I like the FontShop.com blog's analysis of the major types of Web 2.0 logos, grouped by typeface similarities :
http://www.fontshop.com/fontfeed/archives/web-20-logos.cfm

Also interesting is an extended Mind Cloud Map of Web 2.0 terms (MindCloud: the more popular the term, the larger the type size):
http://flickr.com/photos/kosmar/62381076/in/set-1371686/

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