Confession: The three main articles in this issue of DesignGeek are all reprints of stuff I've recently published elsewhere. I'm giving them another airing because a) I think they're good and useful, and fit the mission of DesignGeek; b) You probably haven't read them yet, so what do you care; and c) I've got a project deadline today and can't spend my usual 8+ hours writing this baby up.
If you're a member of the QuarkXPress, InDesign, or GoLive listservs (e-mail based discussion groups), you may recognize the content, because that's where these "articles" first appeared … they are recent posts of mine, replies to questions posted by other listserv members, lightly edited for clarity.more >
[A longer post in response to a message from a GoLive listserv member in December.]
Subscriber Post (partial quote, it was a long message):
"I'm about to start a new site and would LIKE to optimize it for search engines, particularly Google (since most folks these days seem to think it's the most important). […] I was hoping for something along the lines of a few relatively unbiased recommendations from people with recent experience."
First, forget keywords. The old "keyword meta tags" thing doesn't work well anymore. Because of nefarious people taking advantage of search engine's attention to keyword meta tags, only a couple search engines actually pay attention to those these days. more >
[Here's a short one to give you a taste of typical listserv messages. This is a combination of two posts I sent to the QuarkXPresslistserv in January, in reply to two different posts that each had questions about new font formats.]
"What is a .dfont? What exactly are the *Pro* fonts?"
My Reply:more >
[Though it's an InDesign tip, this is from a post I sent to the QuarkXPress listserv. The original thread was about some of the members' experiences in moving to InDesign from Quark, and the message I replied to is partially quoted below. David Blatner's message follows my reply.]
Subscriber Post:more >
In my last issue of DesignGeek (lucky #13, 1/14/04), I listed the Windows keystrokes for the most frequently-used special characters (bullets, em dashes, etc.) in QuarkXPress and InDesign.
While researching that article I couldn't find a keystroke for making an en dash in QuarXPress for Windows, and so wrote "none that I know of" next to the entry.more >